Popular Nigerian music sensation Asake has reportedly parted ways with Olamide’s YBNL record label, marking a significant turning point in one of Nigerian music’s most successful partnerships. According to emerging reports, the split occurred after Asake declined to renew his contract with the label that helped launch him to stardom.
Sources claim that despite Olamide’s efforts to secure a new agreement, Asake chose independence over continuing with YBNL. The artist has reportedly removed YBNL from his Instagram bio and unfollowed all accounts on social media, fueling speculation about the separation. This development comes as a surprise to many, given the profound impact Olamide had on Asake’s rise to fame.
The relationship between Asake and Olamide has been particularly meaningful in Nigerian music history. In November 2022, a viral video showed Asake overwhelmed with emotion when Olamide initially collaborated with him and signed him to YBNL. During interviews, Asake had previously shared personal insights about their relationship, including how Olamide’s career advice had contributed to his success.
This departure adds Asake to a long list of artists who have emerged from under Olamide’s mentorship, including Zlatan, Naira Marley, Fireboy DML, and Adekunle Gold. Olamide’s reputation for nurturing talent has been well-documented, with numerous artists crediting him for their breakthrough in the industry.
Public reaction to the news has been mixed, with some supporters viewing it as a natural progression for an artist of Asake’s caliber. Social media commentator Chinyere Reginald noted, “Asake is too big to be controlled. He has to be his own boss.” Others express concern about the decision, drawing parallels to similar industry separations that had mixed outcomes.
The split has sparked discussions about loyalty and career evolution in the Nigerian music industry. While some critics question Asake’s decision to leave the label that launched his career, others see it as a strategic move for an artist ready to control their destiny. Industry observers note that such transitions, while potentially risky, can be necessary for artistic growth.
Olamide’s track record of developing talent remains impressive, with many artists like Bella Shmurda publicly acknowledging his crucial role in their careers. The YBNL founder’s influence extends beyond direct signings, as he has been instrumental in shaping the careers of numerous artists through collaborations and mentorship.
This development might signal a new chapter for both parties. While Asake appears poised to chart his own course, reports suggest Olamide is already seeking new talent to continue YBNL’s legacy of discovering and developing Nigerian music stars. The situation highlights the evolving nature of artist-label relationships in Nigeria’s dynamic music industry.
The impact of this separation on both artists’ careers remains to be seen, but it underscores the complex dynamics of artist development and independence in contemporary African music. As the industry watches this situation unfold, the focus will likely shift to how both Asake and YBNL adapt to this new reality.
