Tobechukwu Ejiofor, known professionally as Illbliss, has distinguished himself as not just another artist in the Nigerian music scene but as a multifaceted individual with a rich background in banking and finance. In a recent conversation with Da Genius, Illbliss shared insights into his journey from the banking sector to the entertainment industry, underscoring his ambition to be more than just a performer.
From Banking to Beats
Before his foray into music and acting, Illbliss spent four years in the banking industry, working across various departments, including oil and gas, treasury, risk management, retail banking, private banking, and even human resources. This experience in high-stakes financial environments has provided him with a unique perspective on the business side of music, allowing him to pursue his passion with an entrepreneurial spirit. So I’m not your typical Nigerian artiste,” Illbliss stated, highlighting his diverse skill set and interests beyond the microphone.
Aspirations Beyond the Stage
Illbliss’s transition from banking to music wasn’t just a career change but a strategic move to merge his financial acumen with his creative talents. His starring role in the critically acclaimed film “King Of Boys” is a testament to his versatility and ability to excel in multiple entertainment fields. Yet, for Illbliss, success isn’t solely measured by artistic acclaim but also by the ability to own assets and leverage entertainment properties to create lasting value.
“I can be rapping, but I want to be able to own things and create magic out of entertainment properties,” he explained, indicating his desire to build a legacy that extends beyond traditional music success. This mindset sets Illbliss apart in an industry where the focus is often more on immediate fame than on long-term wealth creation and asset accumulation.
A Role Model for Aspiring Artists
Illbliss’s journey serves as an inspiration for upcoming artists, demonstrating that having a diverse background and skill set can be a significant advantage in the music industry. His success both in front of the camera and behind the scenes reinforces the idea that artists can indeed aspire to be entrepreneurs, owning their craft and the businesses they create around it.
As the Nigerian entertainment industry continues to evolve, figures like Illbliss pave the way for a new generation of artists who seek not only to entertain but to innovate and own significant pieces of the cultural landscape they help shape.
