April 8, 2024, Lagos, Nigeria – In an inspiring turn of events, Governor Babajide Sanwo-Olu of Lagos State has officially named Pelumi Nubi, a prominent 28-year-old travel content creator, as the new ambassador for tourism in Lagos. This announcement was brought to public attention through a tweet by Jubril Gawat, the Senior Special Assistant on New Media to the governor, celebrating Nubi’s remarkable journey and her new role in promoting Lagos as a prime tourism destination.
Pelumi Nubi, known for her adventurous spirit and engaging travel content, recently completed an extraordinary solo road trip from London, United Kingdom, to Lagos, Nigeria. Her journey, which ended on Sunday, not only captured the imagination of people around the world but also showcased the rich cultural tapestry and vibrant energy of Lagos. In recognition of her achievements and the potential to leverage her story to boost tourism, the Lagos State Government has extended several honors to Nubi, including a brand new car, a residence in Lagos with a customised number plate, and the position of tourism ambassador.
In a grand gesture of gratitude and commitment to her new role, Nubi has decided to donate her vehicle, the very one she navigated across countries to reach Lagos, to the J Randle Centre for Yoruba Culture and History. This donation is seen as a monumental gift to Lagos State, symbolizing the unbreakable spirit of exploration and the deep connections that travel fosters.
The handover ceremony, held at the Nigeria-Benin Republic border, saw key figures such as Mrs. Toke Benson-Awoyinka, the state Commissioner for Tourism, Arts and Culture, and Idris Aregbe, the Special Adviser on Tourism, Arts and Culture, welcoming Nubi on behalf of the Lagos State Government. This appointment marks a significant moment in Lagos’ tourism sector, as the government looks to innovative and dynamic figures like Nubi to highlight the state’s diverse attractions and cultural heritage.
Pelumi Nubi’s appointment is a testament to the power of individual stories in shaping the perceptions of a place. With her unique experience and engaging storytelling, Nubi is set to play a crucial role in positioning Lagos not just as a destination but as a journey that promises adventure, culture, and unforgettable memories.
As Lagos continues to emerge as a leading African tourism hub, the inclusion of voices like Nubi’s is essential in crafting a narrative that is both authentic and appealing to a global audience. Through this strategic move, the Lagos State Government demonstrates its commitment to embracing new perspectives and innovative approaches to promote its rich cultural landscape and tourism potential.
