Miss Universe Nigeria Chidimma Adetshina has been appointed as the brand ambassador for Enugu State, marking a significant milestone in her already impressive journey. The beauty queen, who recently clinched the coveted Miss Universe Nigeria title, shared this exciting news with her followers on Instagram, expressing profound gratitude to Nigerians for their unwavering support.
Chidimma’s appointment comes on the heels of her homecoming celebration, where she had the honor of meeting with Enugu State Governor, Dr. Peter Ndubusi Mbah. The governor, recognizing Chidimma’s potential as a positive influencer, bestowed upon her the role of brand ambassador for the state.
“I received the honor of being in the presence of the Governor of Enugu State, Dr. Peter Ndubisi Mbah,” Chidimma shared on her Instagram page. “Upon my homecoming, I was received and appointed as the brand ambassador of Enugu State.”
Chidimma’s path to becoming Miss Universe Nigeria was fraught with challenges, showcasing her remarkable resilience. In July 2024, she faced a significant setback when she was forced to withdraw from the Miss Universe South Africa pageant due to questions about her citizenship.
Born to a South African mother and a Nigerian father, Chidimma found herself at the center of a controversy that spilled over onto social media. South African netizens called for her removal from the competition, leading to her eventual withdrawal.
However, this setback proved to be a blessing in disguise. Guy Murray-Bruce, the National Director of Miss Universe Nigeria, extended an invitation for Chidimma to compete in the Miss Universe Nigeria 2024 pageant.
The road to the Miss Universe Nigeria crown was not without its obstacles. In an apparent attempt to derail Chidimma’s chances, South African voters rallied behind Ufa Dania, a plus-sized model representing Kwara State.
This unexpected turn of events saw Dania leading the competition with 23,901 votes, while Chidimma trailed closely with 23,422 votes. However, the tide turned when Nigerian supporters mobilized en masse, propelling Chidimma to victory.
Speaking to BBC News Pidgin about her emotional journey, Chidimma reflected on the challenges she faced. “It has been a hectic journey,” she admitted. “I felt sad that South Africans felt I wasn’t South African enough because of my name, despite living in the country for 23 years. It was heartbreaking not to be welcomed and accepted.”
Now, as the brand ambassador for Enugu State, Chidimma stands poised to make a positive impact on her father’s homeland. Her appointment signifies not only personal triumph but also the state’s commitment to promoting young, inspiring figures.
Governor Mbah, speaking at the appointment ceremony, emphasized the importance of youth representation. “Chidimma’s journey embodies the spirit of Enugu State – resilient, ambitious, and forward-thinking. We believe she will be an excellent ambassador for our great state.”
The beauty queen’s new role will involve promoting Enugu State’s cultural heritage, tourism potential, and investment opportunities. It’s a responsibility Chidimma takes seriously, as evidenced by her heartfelt message to her supporters.
I cannot express my gratitude for all the great things I have achieved in my father’s land,” she wrote on Instagram. Again, Nigeria, THANK YOU for picking me up when I was on my knees.
As Chidimma prepares to represent Nigeria at the upcoming Miss Universe pageant in Mexico, her appointment as Enugu State’s brand ambassador adds another layer of responsibility and pride to her role.
Fashion designer and pageant consultant, Oluwaseyi Adekunle, commented on the significance of Chidimma’s journey. “Her story is one of perseverance and grace under pressure. She’s not just representing Nigeria; she’s embodying the strength and resilience of Nigerian women on the global stage.
A Bright Future for Chidimma and Enugu State As Chidimma Adetshina steps into her new role as Enugu State’s brand ambassador, she carries with her the hopes and dreams of many. Her journey from facing rejection in South Africa to being embraced and celebrated in Nigeria serves as an inspiring tale of resilience and the power of community support.
The coming months will undoubtedly be busy for the beauty queen as she balances her duties as Miss Universe Nigeria, prepares for the international pageant, and takes on her new responsibilities as a state ambassador. However, if her past experiences are any indication, Chidimma is more than ready for the challenge.
Her story serves as a reminder of the unpredictable nature of life’s journeys and the incredible outcomes that can arise from facing adversity head-on. As Enugu State’s newest brand ambassador, Chidimma Adetshina is not just a beauty queen; she’s a symbol of hope, resilience, and the bright future that awaits those who persevere.
