Afrobeats sensation Kizz Daniel has set the music world ablaze with the simultaneous release of two new singles, ‘Marhaba’ and ‘We Must’. These tracks, dropped as part of his ‘Vado At 10’ anniversary festivities, not only showcase the artist’s evolving sound but also reaffirm his position as a trailblazer in the global Afrobeats scene.
As the sun rose over Lagos on Thursday, the buzz was already building. Fans gathered outside recording studios and radio stations, eager for the first notes of Kizz Daniel’s latest offerings. Christian Agadibe, CEO of Artmatazz Media, the media company representing the superstar, spoke exclusively to the News Agency of Nigeria (NAN) in Enugu, providing insights into the significance of these releases.
These tracks aren’t just new music,” Agadibe explained, his voice brimming with excitement. “They’re a testament to Kizz Daniel’s decade-long journey of innovation and global impact in the Afrobeats genre.”
The first single, ‘Marhaba’, is more than just a song; it’s a cultural fusion that bridges continents. Produced by the dynamic duo Ramii and Suhel Nafar, the track seamlessly blends Kizz Daniel’s signature Afrobeats sound with the rich tapestry of Northern African traditional music
“‘Marhaba’ is a musical handshake between cultures,” Agadibe elaborated. The Arabic word, meaning ‘Welcome’ or ‘Hello’, deeply resonated with Kizz during his time in Northern Africa and the Middle East. It’s his way of uniting diverse audiences through the universal language of music.”
The song’s production is a masterclass in cross-cultural collaboration, with beats that promise to get fans moving from Lagos to Cairo and beyond. Industry insiders are already predicting that ‘Marhaba’ could be the track that propels Afrobeats to new heights on the global stage.
If ‘Marhaba’ is about cultural fusion, ‘We Must’ is a testament to Kizz Daniel’s artistic resilience and adaptability. Produced by the acclaimed Ayzed and Blaisebeats, the song was initially envisioned as a collaboration with a top UK rapper.
“When the planned feature didn’t materialize, Kizz didn’t miss a beat,” Agadibe revealed. “He stepped into the grime genre himself, delivering a verse that showcases his versatility as an artist.”
This bold move led to a unique credit on the track: “We Must’ – Kizz Daniel featuring Thyself.” It’s a playful nod to the artist’s ability to adapt and excel, even when faced with unexpected challenges.
As fans across Nigeria and beyond streamed the new tracks, the impact of Kizz Daniel’s decade-long career became evident. From his early hits to these latest releases, his journey reflects the growth and global reach of Afrobeats as a genre.
“With each release, Kizz sets a new standard,” Agadibe noted. He’s not just making music; he’s inspiring a whole generation of artists and redefining what Afrobeats can be on the world stage.
As the new singles hit airwaves and streaming platforms, social media exploded with reactions from fans around the world. Twitter user @AfrobeatLover22 exclaimed, “Kizz has done it again! ‘Marhaba’ is the collab we didn’t know we needed between Africa and the Middle East!”
Meanwhile, on Instagram, user @GrimeQueen_UK shared her surprise at ‘We Must’: “Never thought I’d hear Kizz on a grime beat, but he’s smashed it! This track is fire!”
As the dust settles on this dual release, industry experts are already speculating about the impact these tracks will have on the future of Afrobeats. Music critic Oluwaseun Adebayo offered his perspective:
“What Kizz Daniel has done with ‘Marhaba’ and ‘We Must’ is nothing short of revolutionary. He’s showing that Afrobeats can absorb influences from around the world while still maintaining its core identity. This could be the key to the genre’s continued global expansion.
As the ‘Vado At 10’ celebrations continue, it’s clear that Kizz Daniel’s impact on the music industry extends far beyond hit singles and chart success. He’s become a cultural ambassador, using his platform to bridge divides and showcase the richness of African music to the world.
“These new releases aren’t just about celebrating the past decade,” Agadibe concluded. “They’re about setting the stage for the next ten years and beyond. Kizz Daniel is redefining his legacy with every note, and the world is listening.”
Kizz Daniel’s release of ‘Marhaba’ and ‘We Must’ marks not just a personal milestone but a significant moment for Afrobeats as a whole. By blending cultural influences, pushing genre boundaries, and consistently delivering hits, he continues to elevate Nigerian music on the global stage. As fans around the world dance to these new tracks, one thing is clear: Kizz Daniel’s musical journey is far from over, and the best may be yet to come.
