Nigerian cinema has witnessed another groundbreaking success as veteran actress Iyabo Ojo’s epic film “Labake Olododo” continues its remarkable box office run, accumulating an astounding N172.5 million in just two weeks since its nationwide release. The period drama, which premiered on March 28, 2025, has quickly established itself as one of the year’s most significant Nollywood releases, capturing both critical acclaim and audience enthusiasm across the country.
The film’s opening weekend set the tone for its incredible performance, generating N50.4 million and securing the position of second-highest Nollywood debut of 2025. According to data released by FilmOne Group, one of West Africa’s premier film distribution companies, “Labake Olododo” has maintained strong momentum throughout its theatrical run, with sold-out screenings reported in major cities including Lagos, Abuja, and Port Harcourt.
Labake Olododo” represents another triumph in Iyabo Ojo’s illustrious career, which spans over two decades in the Nigerian entertainment industry. Known for her versatility and commanding screen presence, Ojo has successfully transitioned from actress to producer and director, cementing her status as one of Nollywood’s most influential figures. This latest project showcases her artistic vision while demonstrating her commercial appeal to contemporary Nigerian audiences.
The film’s narrative, set against the backdrop of pre-colonial Yoruba society, explores themes of female leadership, cultural preservation, and resistance against external threats. Ojo herself portrays the titular character Labake, a fierce warrior who rises to protect her community during a tumultuous period. The production has earned praise for its meticulous attention to historical detail, from authentic costumes and set design to its incorporation of traditional Yoruba language and customs.
Industry analysts attribute the film’s extraordinary performance to several factors beyond Ojo’s star power. The production quality of ‘Labake Olododo’ represents the new standard for historical epics in Nollywood,” notes film critic Adebayo Johnson. The cinematography, score, and special effects rival international productions, while the storytelling remains authentically Nigerian, creating an experience that resonates deeply with local audiences while offering the production values they increasingly demand.
The film’s success adds to the growing trend of female-led productions dominating Nigeria’s box office. In 2024, Eniola Ajao’s supernatural thriller “Ajakaju: Beasts of Two Worlds” broke barriers by surpassing N200 million in ticket sales, while Wumi Toriola’s biographical drama “Queen Lateefah” defied initial projections by earning an impressive N350 million during its theatrical run.
This pattern reflects broader changes within Nigeria’s film industry, which has seen significant evolution in recent years. Traditionally dominated by straight-to-video releases, Nollywood has increasingly embraced theatrical distribution models, with improved production values and marketing strategies that appeal to cinema-going audiences across different demographics.
What we’re witnessing is the industrialization of Nollywood moving to its next phase,” explains entertainment analyst Funmi Adeyemi. “Filmmakers like Iyabo Ojo understand that Nigerian audiences are willing to pay premium prices for theatrical experiences that reflect their cultural heritage while delivering contemporary production standards. ‘Labake Olododo’ exemplifies this balance perfectly.”
The film’s financial performance is particularly notable given Nigeria’s current economic climate. Despite inflation pressures and reduced consumer spending in many sectors, cinema attendance has shown remarkable resilience, with “Labake Olododo” achieving its record-breaking numbers against economic headwinds that might have dampened ticket sales for less compelling offerings.
Audience reactions have been overwhelmingly positive, with viewers praising both the film’s entertainment value and its cultural significance. Seeing our history portrayed with such dignity and power moved me deeply,” shared Lagos resident Folake Adeleke after a weekend screening. “Iyabo Ojo has created something that makes us proud of our heritage while telling a story that feels relevant to today’s challenges.”
The film has also sparked educational interest, with several secondary schools organizing special screenings for students studying Nigerian history. Teachers have noted the film’s potential as a cultural resource that brings historical narratives to life for younger generations increasingly disconnected from traditional storytelling.
Looking ahead, industry projections suggest “Labake Olododo” could reach the coveted N300 million mark before concluding its theatrical run, potentially establishing it among the highest-grossing Nigerian films of all time. International distribution deals are reportedly being negotiated, with streaming platforms expressing interest in acquiring rights for global audiences interested in African cinema.
For Ojo herself, the film represents both artistic achievement and business acumen. Having invested significantly in the production, estimated to have cost over N100 million, the box office returns validate her vision while strengthening her position as both creative force and savvy industry player. Sources close to the production indicate that merchandising opportunities and potential sequel discussions are already underway, suggesting “Labake Olododo” may evolve from successful film to cultural franchise.
The broader implications for Nigerian cinema are equally significant. As productions like “Labake Olododo” demonstrate the financial viability of high-quality historical narratives, industry observers anticipate increased investment in similar projects that celebrate Nigeria’s rich cultural heritage while appealing to contemporary audiences.
“We’re witnessing a renaissance in Nigerian storytelling,” notes film historian Dr. Emmanuel Obiechina. “Filmmakers are rediscovering our historical narratives and presenting them with technical excellence that previous generations could only imagine. ‘Labake Olododo’ shows that audiences hunger for these stories when they’re told with authenticity and cinematic skill.”
As “Labake Olododo” continues its theatrical run, it stands as testament to both Iyabo Ojo’s individual achievement and the collective advancement of Nigeria’s evolving film industry. More than just entertainment, it represents the growing confidence of a cinema tradition that continues to find its voice on both national and international stages.
