Nigerian music superstar Davido has marked his 32nd birthday with the acquisition of a $500,000 Richard Mille wristwatch, adding to his impressive collection of luxury purchases in 2024. The Grammy-nominated artist shared the moment of receiving this exclusive timepiece through a joint social media post with his jeweler, showcasing the latest addition to his growing portfolio of high-end accessories.
This latest acquisition continues Davido’s pattern of notable luxury purchases throughout the year. His birthday celebration was further enhanced by the gift of an Escalade 600 Premium Luxury from M Jautos, an automobile company with whom the artist maintains a close relationship. The company publicly announced the gift via Instagram, highlighting their ongoing partnership with the music mogul.
The Richard Mille purchase represents just one component of Davido’s remarkable spending in 2024. Earlier this month, he invested in a Matte Black Tesla Cyber Truck valued at N254 million, describing it as a purchase made out of boredom. This followed his April acquisition of a Rolls Royce Spectre, which is currently awaiting delivery. Perhaps most notably, he recently took possession of a Bombardier 7500 private jet, valued between $68 million and $78 million, though this purchase sparked some controversy regarding its true ownership.
The ownership debate of the private jet led to a public exchange between music producer Samklef and Davido’s camp. Samklef suggested that the jet was actually purchased by Davido’s billionaire father, Adedeji Adeleke. However, Israel DMW, a member of Davido’s team, firmly maintained that the aircraft belongs to the artist himself.
Public reaction to Davido’s latest luxury purchase has been mixed. While some fans celebrated his financial success, viewing it as evidence of his status as “the richest artist in the world,” others questioned the source of his wealth and the necessity of such extravagant purchases. Social media comments ranged from religious perspectives about material wealth to discussions about celebrity spending habits.
These high-profile acquisitions align with Davido’s public image as one of Africa’s most successful musical artists. His ability to make such purchases has become a talking point in discussions about wealth generation in the African music industry. The timeline of his 2024 purchases – from the Rolls Royce Spectre to the private jet, Tesla Cyber Truck, and now the Richard Mille watch – demonstrates significant financial capability that extends beyond typical music industry earnings.
The Richard Mille brand, known for its exclusive and technically complex timepieces, is particularly favored among high-net-worth individuals and celebrities. Davido’s choice of this specific watch brand aligns with his preference for luxury items that serve as both status symbols and investment pieces.
This pattern of luxury acquisitions has generated broader discussions about wealth display in Nigerian entertainment culture and the evolving economic power of African musicians on the global stage. While some view these purchases as inspiration for aspiring artists, others question the impact of such conspicuous consumption on young followers.
The timing of this purchase, coinciding with his 32nd birthday, adds to Davido’s narrative of achieving significant success at a relatively young age. His luxury purchases throughout 2024 have consistently made headlines, contributing to his image as one of Africa’s most financially successful entertainment figures.
