Columbus Crew has officially launched their new away jersey for the 2025 season, in a unique collaboration with the iconic Goosebumps series. The jersey, aptly named “The Goosebumps™ Kit,” features a striking UV-reactive design that pays homage to the spooky and thrilling essence of the beloved book series.
The “Goosebumps™ Kit” was unveiled at a special event at Field, where fans and media gathered to witness the reveal of the innovative design. The jersey is predominantly black with bright yellow accents, creating a bold and eye-catching look2. The standout feature of the kit is the UV-reactive slime pattern that runs across the jersey, glowing under ultraviolet light and giving it a spooky, electrifying appearance.
The inspiration for the design comes from R.L. Stine, the Columbus native and author of the Goosebumps series. The jersey incorporates elements reminiscent of the eerie and unexpected twists found in Stine’s books, making it a fitting tribute to the author and his work1. The front of the jersey features the iconic Goosebumps logo, while the back proudly displays the Columbus Crew wordmark in a slime-inspired drip.
Columbus Crew’s Vice President of Marketing and Brand Strategy, Katie Foglia, expressed excitement about the collaboration. We are proud to launch The Goosebumps™ Kit as a celebration of Columbus’ own R.L. Stine and our dedicated supporters, who have celebrated the author with several incredible tifo designs,” Foglia said1. In the Crew’s 30th MLS Season, the kit design reinforces Columbus’ position as the original Club in MLS with a history of firsts and our desire to share powerful stories that connect generations of fans on and off the pitch, all while striking fear into our opponents on matchdays.
The unveiling event featured various activities, including a special video presentation with Crew captain Darlington Nagbe and his family, drawing inspiration from the Goosebumps series. The video showcased the spooky and unexpected elements that are synonymous with the books, adding to the excitement surrounding the new kit.
The “Goosebumps™ Kit” is not just about aesthetics; it also focuses on performance and comfort. Made from high-quality materials, the jersey is lightweight and breathable, ensuring that players stay cool and focused during intense matches3. The moisture-wicking fabric helps keep players dry and comfortable, enhancing their performance on the field.
The collaboration with Goosebumps has been well-received by fans, who have eagerly awaited the release of the new kit. Social media has been abuzz with reactions, with many fans expressing their admiration for the design and their excitement for the upcoming season2.
Columbus Crew’s General Manager, Zoran Krneta, highlighted the importance of the new jersey in the club’s branding and marketing efforts. The new away jersey is a key part of our strategy to connect with fans and create a strong brand identity,” Krneta said. We wanted to create a jersey that not only looks great but also represents the values and spirit of our club.
The launch of the “Goosebumps™ Kit” is part of a broader effort by Columbus Crew to enhance the fan experience and build a strong connection with the community. The club has been actively engaging with fans through various initiatives, including meet-and-greet events, fan forums, and social media interactions1. The new jersey is seen as a symbol of the club’s commitment to its supporters and its vision for the future.
As the 2025 season approaches, Columbus Crew is focused on building a competitive team and achieving success on the field. The new away jersey is a testament to the club’s ambition and determination to make a mark in Major League Soccer1. With a talented squad and a passionate fan base, Columbus Crew is poised to take the league by storm.
In conclusion, the official launch of Columbus Crew’s new away jersey for the 2025 season marks a significant moment for the club. The sleek and modern design, combined with high-quality materials, reflects the club’s identity and ambition. The unveiling has generated excitement among fans, who are eagerly anticipating the upcoming season. Columbus Crew’s commitment to enhancing the fan experience and building a strong brand identity is evident in the new jersey, which serves as a symbol of the club’s vision for the future.
