The Big Brother Naija (BBNaija) alumni community is embroiled in a social media firestorm after Blessing Okoro, a controversial influencer and former housemate, took aim at Phyna, the winner of season 7, for publicly accusing MultiChoice, the show’s organizers, of withholding a portion of her prize money.

In a series of now-deleted Instagram posts, Phyna, whose real name is Ijeoma Otabor, leveled allegations against MultiChoice, claiming they had failed to pay her a significant sum, including a one Bitcoin (BTC) reward. The tearful outburst resonated with fans, with the hashtag #PayPhyna trending on Twitter. However, Blessing Okoro, known for her outspoken personality, offered a different perspective.

Blessing Okoro’s Critique: “Airing Dirty Laundry Online Doesn’t Help”

In a video titled “Don’t Carry Everything To Social Media – Blessing Okoro Advice To Phyna,” Okoro criticized Phyna’s decision to publicly air her grievances with MultiChoice. She argued that taking the dispute online wouldn’t expedite the resolution and could potentially damage Phyna’s brand image and future endeavors with the company.

“Listen, Phyna, I understand your frustration,” Okoro said in the video. But going on social media crying and calling them out might not be the best strategy. You have a contract, and lawyers are there for a reason.”

Okoro, who participated in BBNaija season 8, emphasized the importance of maintaining a professional relationship with MultiChoice, even when disputes arise. “They can give you future opportunities, endorsements, or even be a sponsor for your own projects,” she explained. Burning bridges publicly isn’t wise.

Blessing’s Advice: Legal Route and Strategic Communication

Blessing Okoro offered Phyna alternative solutions, suggesting she:

  • Consult a lawyer: A legal professional can review her contract, assess the situation, and determine the best course of action to recoup the alleged unpaid dues.
  • Communicate directly with MultiChoice: Okoro advised Phyna to attempt private communication with MultiChoice officials, explaining her concerns and seeking a resolution.
  • Maintain a positive public image: While advocating for herself, Phyna should avoid negativity and focus on projecting a professional image, Okoro suggested.

Fan Reactions: Divided Opinions

Blessing Okoro’s intervention has sparked a heated debate among BBNaija fans. Some viewers agree with her approach, believing public shaming isn’t effective and could hurt Phyna’s career. Others, however, support Phyna’s decision to speak out, arguing that public pressure might be the only way to get MultiChoice to act.

Blessing is right,” commented a user named Adaobi on Blessing’s YouTube video. “These companies don’t like bad press. Phyna needs to handle this professionally.”

Phyna shouldn’t be silent if they’re not giving her what she’s owed,” said a Twitter user named Michael with the hashtag #PayPhyna. “Public shaming sometimes works. MultiChoice needs to be held accountable.”

Unanswered Questions and the Future of the Dispute

The controversy surrounding Phyna’s unpaid prize money has raised several unanswered questions:

  • What is the exact amount of money allegedly owed to Phyna?
  • Has Phyna attempted private communication with MultiChoice before going public?
  • How will MultiChoice respond to Phyna’s accusations?

As of now, neither Phyna nor MultiChoice has publicly addressed the issue beyond Phyna’s initial social media posts.

The BBNaija Prize Money Controversy: A Recurring Theme?

This isn’t the first time BBNaija winners have faced issues regarding prize money. Past housemates have also spoken out about alleged discrepancies between what was promised and what they received. Phyna’s case, however, has reignited discussions about transparency and accountability within the reality TV show.

Will This Spark Change?

The outcome of Phyna’s dispute with MultiChoice will be closely watched. Whether she chooses Blessing Okoro’s legal and private communication route or continues her public campaign online remains to be seen. Regardless of the chosen strategy, the controversy has exposed a potential lack of clarity surrounding BBNaija prize money, prompting discussions about the need for clearer contracts and better communication between the show’s organizers and contestants.

As the drama unfolds, fans and industry insiders alike will be watching closely, hoping for a resolution that sets a precedent for transparency and fairness in the reality TV industry.

 

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