Nigerian music sensation Tiwa Savage has highlighted the stark cultural double standards she faces regarding her fashion choices, pointing to a troubling disparity between how Western and Nigerian audiences respond to mature female artists. The 44-year-old singer shared her experiences during a revealing conversation on the ‘Receipts’ podcast, where she addressed the persistent age-shaming she encounters from Nigerian critics.
Savage drew a compelling parallel between her treatment and that of her American contemporary, Beyoncé, who is celebrated rather than criticized for similar fashion choices at a comparable age. “Beyoncé is in her 40s and wears bikinis but Americans don’t age shame her. They would be like, for her age, black don’t crack,” Savage observed, highlighting how the same attire that brings praise for Western artists often triggers criticism when worn by African performers.
The award-winning artist’s frustration stems from facing constant scrutiny over her wardrobe choices, despite maintaining a physique that suits her style preferences. They age-shame me every single day. They say, a woman of your age, how can you be wearing a bikini? I can because I have a body,” Savage asserted, challenging the notion that age should dictate fashion choices when physical fitness supports them.
Beyond the immediate fashion controversy, Savage’s comments reveal deeper societal issues regarding expectations placed on African women, particularly those in the public eye. The criticism she faces reflects broader cultural tensions between traditional values and evolving standards of personal expression, especially for women achieving success later in life.
The singer also addressed concerns about how her fashion choices might impact her role as a mother, preemptively challenging critics who suggest her son might be embarrassed by her public image. With characteristic confidence, Savage reframed the narrative, stating, “My son is going to be like, my mum is a powerful and beautiful woman,” suggesting that her choices demonstrate strength rather than impropriety.
This latest discussion adds to an ongoing dialogue about ageism and cultural expectations in the entertainment industry, particularly as they affect women at different stages of their careers. Savage’s willingness to address these issues head-on demonstrates both her resilience and her commitment to challenging societal norms that attempt to restrict women’s self-expression.
The contrast Savage draws between Western and Nigerian reactions to mature female artists’ fashion choices points to a larger conversation about cultural evolution and global entertainment standards. While Western audiences increasingly celebrate women who maintain their style and vitality throughout their careers, some traditional societies continue to impose more restrictive expectations.
As a single mother and successful artist in her 40s, Savage represents a new model of African womanhood that challenges conventional expectations while maintaining cultural relevance and international appeal. Her stance on fashion freedom speaks to broader issues of personal autonomy and the right of women to define their own image regardless of age or maternal status.
The discussion also highlights the unique pressures faced by African artists who must navigate both local cultural expectations and international industry standards. Savage’s experience suggests that while global entertainment culture increasingly embraces age-inclusive definitions of beauty and style, local attitudes may evolve more slowly.
Through her candid discussion of these challenges, Savage continues to serve as a voice for women facing similar pressures and criticisms. Her refusal to conform to age-based fashion restrictions, coupled with her thoughtful articulation of the double standards she faces, contributes to an important dialogue about women’s rights to self-expression across cultures and age groups.
As the entertainment industry continues to evolve, Savage’s perspective offers valuable insights into the ongoing negotiation between personal choice and social expectations, particularly for women in the public eye. Her ability to maintain her authentic style while addressing criticism head-on demonstrates both personal conviction and professional courage.
