Simisola Kosoko, better known by her stage name Simi, a prominent figure in Nigeria’s vibrant Afrobeats scene, has ignited a necessary conversation about the manufactured rivalry often perpetuated between female artists. In a recent interview on the popular podcast “Way Up With Lee,” Simi addressed the constant comparisons and pitting of women against each other, a tactic she finds not only unnecessary but detrimental to the growth of the entire industry.
“Fans pit women against each other in the music industry,” Simi stated frankly. “It’s so intense sometimes. Sometimes it can be really distracting because there are not as many of us in the industry compared to the guys.” Her words resonated with many listeners, particularly female artists who have faced the brunt of such comparisons throughout their careers.
Simi’s statement highlights a key issue within the Afrobeats industry. While the genre has seen a surge in global popularity, female artists remain a minority. This scarcity creates a false sense of competition, where fans and critics alike are quick to compare and contrast the styles, achievements, and even personal lives of these talented women. This manufactured rivalry not only creates unnecessary tension but also distracts from the unique contributions each artist brings to the genre.
Simi isn’t the only Afrobeats artist to speak out against this phenomenon. Artists like Tiwa Savage, Yemi Alade, and Niniola have all echoed similar sentiments, urging for a spirit of collaboration and support among female musicians. This call for unity is crucial, as a rising tide lifts all boats. When female artists empower and uplift each other, it creates a stronger, more vibrant Afrobeats scene as a whole.
However, the issue goes beyond just fan interactions and media portrayals. The music industry itself can perpetuate this rivalry. Record labels might be hesitant to sign multiple female Afrobeats artists, fearing a saturated market. Radio stations might be less likely to play songs by multiple women in the same genre, creating a sense of competition for limited airplay. These industry practices further fuel the narrative of scarcity and rivalry, hindering the growth of female artists in Afrobeats.
So, what can be done to dismantle this manufactured rivalry? Simi, in her interview, offered a solution: collaboration. She spoke fondly of her own experience working with fellow artist Tiwa Savage on the song “Lova Lova.” “We can all thrive,” she stated. I have spoken about women several times even in my songs.” Collaborations not only showcase the talent and artistry of these women but also demonstrate the power of female solidarity in the industry.
Fans also have a crucial role to play. By celebrating the achievements of all female Afrobeats artists, by refusing to engage in unnecessary comparisons, and by demanding more diverse representation on radio and streaming platforms, fans can help dismantle the narrative of competition and foster a more supportive environment.
Simi’s brave statement has sparked a vital conversation within the Afrobeats industry. It’s a conversation not just about female artists but about the very nature of competition and collaboration within music. By fostering a spirit of unity and celebrating the unique talents of each artist, the Afrobeats scene can continue to flourish, not just in Nigeria but on the global stage. The future of Afrobeats is bright, and with collaboration and support at the forefront, female artists can be a driving force in its continued success.
