Nigerian record producer Osabuohien Osaretin, better known by his stage name Sarz, has made a bold statement about his influence on the Afrobeats genre. Sarz, renowned for his innovative production techniques and hit tracks, asserts that he was the pioneer of a unique sound that has now become the gold standard for Afrobeats producers across the globe.
The Genesis of a New Sound: ‘Samba’ and Wizkid’s Early Adoption
In a revealing video message posted to his Instagram, Sarz shared insights into the creation of a distinctive sound that he calls ‘Samba.’ According to him, this sound was unlike anything being produced at the time, blending African rhythms with a universal appeal. The producer credits Nigerian superstar Wizkid as the first major artist to recognize and embrace this innovative direction. Wizkid’s early adoption and collaboration on the ‘Samba’ track not only validated Sarz’s experimental approach but also showcased the potential of Afrobeats to resonate on a global scale.
“I made a sound that became a benchmark for other Afrobeats producers to follow. Before ‘Samba’ with Wizkid, no one was making that kind of sound. I just wanted to do something that is African but at the same time the world in general understands,” Sarz explained. His efforts to create a sound that is authentically African, yet universally relatable, have evidently paid off, influencing the trajectory of Afrobeats production.
Impact on the Afrobeats Genre
Sarz’s claim underscores the importance of innovation in the evolution of musical genres. By daring to blend traditional African elements with broader musical influences, he has contributed to expanding the reach and appeal of Afrobeats. This genre, known for its energetic beats and infectious melodies, has seen a meteoric rise in global popularity over the past decade, with producers like Sarz playing a pivotal role in its development.
The collaboration between Sarz and Wizkid on ‘Samba’ not only marked a significant moment in both their careers but also in the history of Afrobeats. It demonstrated the potential for African music to create waves far beyond its borders, inspiring a generation of producers and artists to explore and innovate within the genre.
As Afrobeats continues to capture the hearts of listeners worldwide, the contributions of pioneers like Sarz will not be forgotten. His vision and willingness to experiment have undoubtedly set a high bar for producers, contributing to the rich tapestry of sounds that define Afrobeats today.
