Renowned Nollywood actress and producer, Eniola Ajao, finds herself at the center of controversy following the recognition of Bobrisky as the ‘Best Dressed Female’ at the premiere of her movie, ‘Ajakaju.’ Despite previously clarifying the situation, the backlash has persisted, compelling Ajao to seek public support through a heartfelt video on her Instagram page.
The award, which came with a N1 million prize, was given to Bobrisky, a figure known for stirring public debate. In a bid to address the ensuing outcry, Ajao participated in an Arise TV interview where she labeled the awarding of Bobrisky as a promotional tactic rather than a genuine accolade. This move was intended to create buzz around her film but has since spiraled into widespread criticism.
Faced with the potential financial repercussions of the controversy, Ajao has openly pleaded with Nigerians to watch ‘Ajakaju’ in cinemas, expressing concerns over the possible financial fallout from the incident. Don’t let me be in debt,” she implored, revealing her financial investment in the project and the risk of bankruptcy should the film fail to attract viewers due to the ongoing scandal.
Ajao emphasized the quality of ‘Ajakaju,’ noting the positive reviews it received from industry peers. She hopes to shift focus back to the film’s merits, distancing herself from the contentious award decision. It’s a film that I can be boastful about and walk with my heads up,” she stated, urging the public to look beyond the Bobrisky saga and support her cinematic endeavor.
The situation highlights the delicate balance creators must navigate between generating interest in their work and managing the unpredictable outcomes of marketing strategies. As Ajao seeks to move past the controversy, the broader conversation around the implications of promotional choices in Nollywood continues.
